For more than a decade, Audiopedia Foundation has worked on one central challenge: how to make vital knowledge accessible to women who are often excluded by literacy barriers, language barriers, or limited internet access.
That challenge led us to build Audiopedia as an audio-based platform designed for the last mile. Over the years, we developed and tested formats and delivery models that work in real-world conditions - especially where communication needs to be simple, low-bandwidth, and easy to access.
This long-term work taught us something important.
Accessible communication is not just about creating content. It is also about choosing the right format, the right trigger, and the right user experience. It is about making sure that people can actually access and use the information - in a way that fits their reality.
Over time, we refined an approach that worked. And after years of applying it within Audiopedia, we reached a point where we wanted to open up that expertise, technology, and experience for others as well.
That is why we created WOM.fm.
From a field-tested approach to a flexible platform
Audiopedia.org has always had a clear focus: audio-only knowledge delivery for underserved audiences.
That focus remains important. But many organizations need something slightly different.
They may need branded experiences. They may want to combine audio with calls to action, simple visuals, or feedback options. They may need campaign flexibility, analytics, or use cases that go beyond the structure of the Audiopedia platform. They may want to use audio not only for knowledge sharing, but also for guidance, engagement, product communication, or public information.
In other words, they need access not only to the thinking behind Audiopedia, but also to a flexible platform that allows this approach to be adapted to their own context.
WOM.fm was created for exactly that purpose.
It takes what we have developed and tested over the past ten years and makes it available to third parties through a more flexible and adaptable platform. This includes branding options, analytics, and interactive features that are not part of the Audiopedia.org platform, which is intentionally focused on straightforward audio delivery.
Opening up what works
WOM.fm is based on a simple idea: if an approach has proven effective in the field, it should not remain limited to a single platform or use case.
Through WOM.fm, organizations can build on the practical lessons we have learned from a decade of work in accessible audio communication. They can use audio-first formats that are designed for real-life conditions - often low-bandwidth, mobile-first, and easy to access through tools such as QR codes, links, or messaging channels like WhatsApp.
They can also go beyond pure audio.
Depending on the use case, WOM.fm can support additional features such as branded audio experiences, campaign analytics, visual step-by-step guidance, feedback interactions, and clear calls to action. This makes the platform useful in contexts where communication should not only be heard, but also measured, adapted, and connected to a specific purpose.
Why this matters
For many years, Audiopedia’s work has shown that audio can be a highly effective way to make knowledge more accessible.
But it has also shown that the underlying approach has value far beyond Audiopedia itself.
Organizations across sectors face similar communication challenges. They need to explain things simply. They need to reach people in formats that do not depend on high literacy or high connectivity. And they increasingly need communication tools that are practical, inclusive, and measurable.
This is where WOM.fm comes in.
It allows organizations to benefit from the methods, insights, and technical building blocks that emerged from Audiopedia’s field experience, while using them in a form that fits their own goals and identity.
This is also what makes collaborations with organizations such as BASF possible. The need is not the same as on Audiopedia.org, but the underlying challenge is familiar: how to communicate clearly, accessibly, and effectively through audio-first formats that work in the real world.
A natural next step
For us, WOM.fm is a natural next step.
It does not replace Audiopedia. And it does not change our mission as Audiopedia Foundation.
What it does is open up a decade of learning, development, and practical experience for a wider range of partners and use cases.
Audiopedia remains focused on empowering women through accessible knowledge.
WOM.fm builds on that foundation and makes the underlying approach available in a more flexible way - for third parties who want to communicate through audio-first experiences that are accessible, adaptable, and measurable.
That is the opportunity we saw.
And that is why we created WOM.fm.
To learn more, visit wom.fm.