Pages tagged “Narrowcasting”
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The Power of Narrowcasting: Audiopedia’s Solution to Health Education in Underserved Communities
Illiteracy and limited access to digital technology remain significant barriers to accessing critical health information in underserved communities worldwide. At Audiopedia, we sought a practical solution to these challenges through our project in Southeastern Nigeria. Utilizing localized audio content distributed via WhatsApp and memory cards, we effectively narrowed the knowledge gap, proving the potential of audio-based narrowcasting.
Written by Marcel Heyne
March 06, 2025 -
What is Narrowcasting?
While broadcasting is the transmission of information to a large group of people and geographic area for instance through radio or television, narrow-casting targets a much more select, defined group and can be done fully offline through devices such as solar audio players or loudspeakers.
Written by Marcel Heyne
August 08, 2022